Joele Ebrahimoff — The Rug Guru — has been in the rug business for three decades. Going back three generations, the Ebrahimoff were well-known merchants on the Silk Road, trading rugs throughout India, Iran, Pakistan, and Afghanistan.

As a modern rug dealer, Ebrahimoff has harnessed his 30 years of experience on three different continents, into one integrated rug business— cleaning, repairing, and custom design one-of-a-kind pieces with unparalleled access to importers, sellers, and retailers. We look forward to working with you and helping you find your dream rug.


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